Denno's tip? Look for e-retailers that help you to match your shade (she points to Credo, which has makeup artists on standby, ready to match shoppers' selfies with the ideal shade). Of course, in this COVID-19 era, many people are shopping online rather than IRL. "See how well it matches, and try not to buy it until you try it on," she says. Hatcher recommends applying a foundation to half of your face, then checking it by a window or outside with a mirror. Makeup artists simply say to be smart with your swatching.
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